A local manufacturing toolholding company, Parlec Inc. out of Fairport, NY, split their tool measurement machine division off and became Omega TMM. Our team at BZDesign worked with top management and helped develop the entire brand. This included the website, catalogs, branding, social media, video, as well as a new product lineup. I helped redesign the machines to bring them up-to-date and create an image of a high-end brand. I worked closely with the engineers and gave feedback throughout the development process.
transitional branding update
I worked alongside our Graphic Design Team and the Engineering Team to update the old product lineup during the brand transition period. This included selecting new product colors and finishes + branding and product name locations.
These were the first handful of design ideas that were not selected.
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